Also, if your meta descriptions are on point, then your click-through rate will also improve. If your readers find relevant content in meta descriptions, more of them will click on your link in the results page, which improves your relevance for the respective search keywords. Also, the text in them should be designed for the readers and not for the search engines. A good description is not too long, because search engines only display meta descriptions up to a certain word limit on the results page. Therefore, they continue to be relevant and useful. But, most of the search engine users glance at the meta description content before they click on the links. Search engines have stopped directly using meta descriptions in their rankings. Meta descriptions appear right below the clickable links in the search engine results, which are meta title tags, by the way. Meta Descriptions provide a concise summary of your webpage content to the search engine users.
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